Lines have blurred and there is no longer the separation between B2C and B2B. Audiences expect cool stuff whether for work or home. And that's a very good thing.
We all know audiences are driving the dialogue, developing the content, and even creating the visuals. B2E (or whatever you want to call it) starts with the principle that there can no longer be silos across a brand. It will also be flexible and dynamic (read more about how we implement Agile Development into everything we do). This is both the challenge AND the opportunity to touch audiences when and where they are receptive, and where your brand can contribute to their lives.