BRAND AND DIGITAL MARKETING

Lifestyle

Before we started doing (almost) all digital, all the time, there was this mythical thing called print. Everything from concepting to model selection and on through every detail of the shoot. The true combination of purpose and serendipity. But also there was TV, and that was fun too. Especially when we would shoot both at the same time and capture the magic of the moment, which is what I’ve always felt is the real power of lifestyle advertising.